Social gaming firm has announced the purchase of UK game-maker NauralMotion for $ 527m.
As news of the detail emerged, Zynga also reported a loss of $25m for the fouth quarter.it said it would trim its workfoce by 15% equivalent to about 314 jobs.Oxford based Naturalmotion has had a string of mobile game hits,such as CSR Racing and clumsg ninj.It's purchase gives Zynga anentry into the lucrative mobile games market.
For the mobile help we belive that bringing Zynga and NaturalMotion together is the right step at the right time,said Zynga chief executive Don Mattrick.
Our acquisition of NaturalMotion will allow us to significantly expand our creative pineline,acceleration our mobile growth and bring next generation technology and tools to Zynga that we belived will fast track our ability to deliver more hit games.....
NaturalMotion's clumsy Ninja has been reted more than 78,000 time in the US and UK version of Apple's App store the vast majority of them positive.
For New Leadership the takeover of the 13 year old firm is being interpreted by some as Mr Mattrick's bet on character driven intellectual proporty. Mr Mattrick also told employees the acquisition gives Zynga access to NaturalMotion's Euphoria technology, which helps create realistic motion for characters in Movies and Games.
NaturalMotion is the biggest acquisition for the firm, and it comes after Zynga bought OMGPOP for $ 180m in 2012 ,only to see that firm's flagship game. The $25m loss actually represents good news for Zynga. It is 43% lower than the same period last year.Investors cheered the news of the acquistion and the cuts, sending Zynga's stock up in after hour's trading......
Thank you :)
Comments
Post a Comment