The report was released on Thursday,January30 2014 samsung has emerged as the most trusted brand in India, said by Sony and Tata ,according to Brand Trust Report , Indian study 2014 (BTR 2014).
Nokia which occupied top slot in BTR 2013 is now down to fifth position and LG is at fourth spot....The study is the fourth in its series and the result of research conducted on the proprietary 61 Altribute Trust Matrix of TRA. This year's study involved 2,500 consumer influencers across 16 cities in india and generated 5 million data point and 20,000 unique brands from which the top 1,200 brands from which the top 1,200 brands were culled. the brands have classifiedin 213 categories in 2013.
Howlett Packard has jumped 14 places to become the sixth most trusted brand. A look at all the
reports shows samsung steadily climbing from the fifth spot in 2011 to it's current position.....
Another interesting revelation from the report is that luxury four wheeler brands have taken a big hit in this year's ranking. skoda tops the category at 56th rank, though it was 29th last year and mercedas has climbed 249 positions this year
Thank you :)
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